The Pipeline Project is designed as a resource for athletic administrators, researchers, and industry professionals engaged in workforce planning and leadership development. The data support benchmarking against peer institutions, inform strategic staffing decisions, and contribute to broader discussions about organizational design within intercollegiate athletics.
General Manager Infographic
The following infographic highlights trends in General Managers in the NIL and revenue generation era of college athletics.
Employment Trends
The following section defines career stages for staff and athletic administrators, as well as how positions were accounted for within athletic department divisions (e.g., compliance, marketing, facilities). With new challenges posed with the implementation of name, image, and likeness and current litigation (e.g., House v. NCAA), we expect this data to evolve in the coming years.
AD Hiring Trends
The Pipeline Project currently provides aggregated data on career stages, positions, and roles within intercollegiate athletic departments. Individuals holding senior-level positions are perceived to be more likely to achieve an Athletic Director position because the skill sets associated with senior-level administration, such as budgeting, fundraising, and supervisory responsibility, are perceived to be more transferable to the position of Athletic Director (4). This report extends the pipeline to look at hiring trends for the title of athletic director.
Sport Supervisor Trends
The Pipeline Project currently provides aggregated data on career stages, positions, and roles within intercollegiate athletic departments. This report focuses on the role of the sport supervisor. With new challenges posed with the implementation of name, image, and likeness and current litigation (e.g., House v NCAA), we expect this data to evolve in the coming years.
The Pipeline Project 